There are few variants how affiliate programs are organized:
I. Networks
Are more convenient way for businesses to start their affiliate programs. Merchants are listed in searchable database to be found by potential affiliates. This means huge savings for start-up merchants as they can rely on the promotion in the network directory.
Affiliate networks gather all different types of affiliate programs and all share same network infrastructure. They are the easiest and fastest way to find suitable affiliate program. The network is also a guarantor in case of any problems. Under affiliate networks, any action done by affiliates is tracked and reports are generated for the use by both affiliate and merchant. Even the big players (Disney, Dell, Sony) use a.n. because of their features.
See network reviews below.
II. Specialized networks
These networks gather sites with same topic but few different (variants of) services, e.g. Personals sites, where there are different language and interest sites, to suit every target group.
See match.com network review below.
III. Individual affiliate programs
Are programs with their own tracking and reporting solutions. Websites promote their program for themselves and they collect all the profit for themselves. There is no third party involved, affiliates get paid directly from the seller of the product/service. Their products might be great but their reputation considering affiliate marketing doesn’t have to be. That’s why it is smart to find reviews and read their terms and conditions before joining.
Affiliate networks reviewed
Commision Junction (www.cj.com)
Leading in online affiliate solutions, CJ has over 1700 registered merchants. CJ provides very competitive